How to create a micro-SaaS

If your goal is a side project that could eventually turn into a full time gig, a SaaS is still one of the best options for technical founders. At this point, it’s probably one of the best options for non-technical founders as well. If you’re still wondering what to build, I’ve got some good news….

Facebook Ad Manager is lying to you

If you run paid ads for a business in 2020, you’re typically active in at least Google Seach and Facebook. These are the two main ad networks businesses tend to use to scale their paid marketing. The difference is one of them has their thumb on the scale. The primary difference with the networks is…

Leading a remote team and staying sane during a pandemic

I’m fortunate enough to work for distributed organizations that fully embrace remote work. However, even with a remote team already established and practices in place, the quarantine still rocked the ship. Our team is a diverse group of people, with extroverts that thrive on face to face dialogue with others and introverts that would prefer…

B2B SaaS Marketing – Getting started with paid acquisition

So let’s start with the basics. First off, B2B SaaS Marketing is a different beast than anything else you may have encountered in the paid media world. If you’re used to selling DTC products via Instagram, you’re in for a bit of a shock. SaaS paid marketing is usually focused on B2B. Any consumer, personal…

How to not be a shitty marketer during a global pandemic

I’m a marketer, I market things. I’m also a human being, like the rest of you. That means we don’t do shitty things if we can avoid it. Especially right now. Here are a few tips to not fucking forget while doing your normal marketing things. Whatever shitty coupon you put together right now will…

Buying clothes online is still painful. Here’s what needs to change.

Lately, I’ve grown frustrated with the amount of clothing that crowds my drawers and hangars but is only worn occasionally. I, like many people, have too much clothing that I’ve clung onto. Old t-shirts with previous company’s branding all over them, gifted clothes that I would never normally wear, and the list goes on. I…